Update: “Big Night Recovery” campaign
I’ve now submitted a complaint to the Advertising Standards Board and been informed my complaint raises issues under Section 2 of the AANA Code of Ethics:
Specifically my complaint pertains to Code 2.6 which states:
“2.6 Advertising or Marketing Communications shall not depict material contrary to Prevailing Community Standards on health and safety.”
Now, upon further research it has come to my attention that the advertising campaign is urging fans to submit their own “big night” photos as part of a competition. You can even generate your own: http://bignightrecovery.com.au/competition/create-your-ad/
So how about this - Why don’t we create our own captions showing how a “big night” can go wrong? Let’s show the impact of drinking behaviours.
The point needs to be made that promoting this behaviour is unhealthy and unacceptable for the health and wellbeing young Australians.
You can complain too: http://www.adstandards.com.au/